Drop til they shop - Getting the most from your leafleting campaign
Tuesday, June 2nd, 2009550 000 tonnes of flyers and mailings are delivered in the UK each year, and despite the fact that most of us complain about the amount of unsolicited mail we receive through our letterboxes, Direct Marketing Agency figures state that 52-63% of us find the information received useful. In fact, their research shows that 79% of recipients of direct mail and door drops keep, pass on or glance at what comes through their door, and 38% keep it for at least a few days. All well and good, but how does this convert to business?