Failing to plan, is planning to fail!
What is the main focus of the flyer/advert?
What is the desired outcome from the flyer/advert?
Who is the target audience?
Where is the flyer/advert being distributed/shown? Think about medium/venue, location & positioning.
What is the lifespan of the flyer/advert?
550 000 tonnes of flyers and mailings are delivered in the UK each year, and despite the fact that most of us complain about the amount of unsolicited mail we receive through our letterboxes, Direct Marketing Agency figures state that 52-63% of us find the information received useful. In fact, their research shows that 79% of recipients of direct mail and door drops keep, pass on or glance at what comes through their door, and 38% keep it for at least a few days. All well and good, but how does this convert to business?
With the current trend for online business forums and social networking sites, such as Facebook, Twitter and Myspace you could be cagoled into thinking that the modern day entrepreneur no longer needs to leave the relative comfort of his or her swivel chair to develop those all important business contacts. After all, why set foot outdoors when you have the whole of the world wide web at your fingertips?
The last 6 years has seen an explosion in popularity of online social networking sites. Twitter was set up in 2006 and has become one of the latest tools in social networking. A place to add your short comments known as tweets for others to follow. As you only have 140 characters per tweet, the concept can feel more like texting rather than the longer method of emails or writing blogs!
So how can I use twitter for my business?